Navigating the Digital Twin Market

Enterprise Viewpoint

Vice President of Professional Services Brett Moushon offers his advice for getting started on your digital twin project

Digital Twins have become a mainstay of digital transformation initiatives everywhere.  For the past five years, technology companies have been sharpening their messaging on digital twins, explaining how digital twins will revolutionize your business processes, and touting the mastery of their digital twin platforms.  But are all digital twins created equal?  How do you compare them all?  How do you get started?

The sheer number of companies involved in the digital twin market is accelerating innovation and propelling the industry forward.  While that presents tremendous potential it also presents opportunities for misinformation and market confusion. Not all digital twins are created equal and each software product takes a different view of the problem being solved.

Instead of evaluating vendors and comparing products A, B, and C, I recommend a bottom-up approach led by you, the customer.